Hiring top sales people is tough. Because the chance of hiring a top, "A" player sales rep is less than 25%, many companies keep their marginal, "C" player reps. These weak sales people cannot win the customers you really want; if your company keeps its weak salespeople, those C players likely cost you millions in lost sales and tons of aggravation. If you cannot consistently hire top sales people that are a fit for your company, you also suffer from high sales person turnover. And according to the Wall Street Journal, this turnover costs $150,000 per sales person on average. Here is the good news: you can fix these problems when you implement a proven process for hiring top sales people.
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Here is a proven 7-step process for hiring top sales people:
Assess Before The Interview
If you read the proven seven-step process closely, you noticed that the assessment occurs before the interview. You may be thinking this process would be too expensive or would not get you enough candidates. Fortunately, assessing before interviewing is actually less expensive, you can get up to 50% more qualified candidates, and you are EEOC compliant. See the criteria for selecting an assessment.
This proven salesperson hiring process solves the problems of the typical process, and it depends on a good assessment to screen candidates. Here are some criteria for selecting an assessment:
Criteria for Selecting an Assessment
In Part One ( Frustrated With Sales Hiring Results? Why Your Salesperson Hiring Process is Part of the Problem) of this Two Part series, we looked at why hiring effective salespeople is important and why the typical sales person hiring process produces poor results. In this article (Part Two) we looked at a proven seven-step process for hiring top salespeople.
Stop Hiring Sales Duds - Act Now
If you do not have a consistent sales hiring process that gets you top sales people, your business is suffering. Your weaker sales people lose to better salespeople. You have to discount to win. You have trouble getting the bigger, better, more profitable customers. Your business is not growing like you know it should.
How do I know? I've been there. I've been through the frustration and the aggravation that the wrong sales hires cause. I've lost business I know we should have won.
The good news is this: we do not have to wonder whether a sales candidate will sell for us. We can know if a sales candidate WILL SELL for us or not. We can attract and hire top sales people consistently, and we can help them be successful quickly. We can survive a tough economy; in fact, with top salespeople, we can gain market share and thrive.
Imagine your company with top sales people. You now win the bigger, better, more profitable customers. You are not only surviving, you are thriving. If you like this picture for your business, find out how to implement a proven sales hiring process in your business.
News media has evolved a great deal, from newspaper to Beauty television, and from television to Internet. Online media has played a large role in taking the news to much wider audience. Business media caters to a section of the society that is interested in this kind of news.
News, as some believe, tells what's happening NEW and the NEWS word is just the plural of it. However, as per folk etymology, the word NEWS stands for all the four directions - North, East, West and South. In any case it tells us an update of what's going on.
There was no proper media for news until the 17th century, when the newspapers came into being. The typesetting technology fostered the beginning of newspapers. Before that, it were the couriers who circulated the news. With time the new media kept on evolving. In 20th century, Business News emerged as a distinct stream of news.
The technology has evolved a great deal and so has the media for news, from Paper to Television, and from Television to Internet, more advances have come in the late 20th century than the rest of the history. With the advent of Internet, News has made its reach much wider.
Business news, as the name tells, is all about the business and commerce. Today, there are dedicated news channels, newspapers, magazines and digital media groups. This section of media caters to a section of the society that is interested in this kind of news.
With business news one can get
Updates about the Stock Market: There was a time when people lost a lot of their money in stock market through ignorance and carelessness. Now, with the stream of stock market news and experts' advice on disposal, there is little chance that an updater investor would lose his/her money. News channels keep giving the updates about the trends in stock market. There are interviews with people who know as well about the markets as the back of their hands. This helps the medium and the small investor to minimize the risk while putting in their hard earned money. One also can check how particular stocks stand in the market and get instant expert advice by contacting the experts.
Information About Corporate World: These news networks keep a full coverage to what's going on in the corporate world. They keep track of all mergers and takeovers and keep interested people informed. As the goings on in the corporate world have bearing on the stock market, it is important for the people to keep themselves updated about the corporate sector.
Budget Analysis: The budget gives an idea about the government policies regarding industry. This is the reason people are interested in knowing about the government's outlook regarding various industries and budget gives enough indication. Hence, whenever the government announces the budget, there is full coverage on the TV, with complete analysis. Reactions from the common citizens are also accommodated in the budget. News channels simplify the budget report so that a common man can also understand what the budget aims for and what impact it would have on the industry.
Product/Service Reviews: Business news media provides the product/service reviews which tell us about particular products or services and advice whether they should be bought or not. These programs are very useful for the people who have little or no knowledge about new gadgets and services. More aware is the consumer, better is the service.
Business news media plays an important role in keeping the public updated about the world of business and commerce. Business news channel are usually region specific. One can easily find region information on the Internet, like Australian business news.